Your online presence can tell a story about who you are. It has never been more important to present the right narrative to future employers or potential clients.
The way in which we work is changing as connections are made faster and more efficiently, and this extends to job hunting and recruitment (Tapscott, 2014). Recent statistics reveal that 93% of recruiters will review a candidate’s social profile before making a hiring decision (Jobvite, 2014).
However, your professional online profile is not just something to impress recruiters with, but needs to be carefully maintained throughout your professional life as the case of Justine Sacco painfully proves; one badly judged tweet can lose you your job (Ronson, 2015).
In Topic 2 it became clear that while having multiple identities on different platforms can allow you to separate your professional and personal profiles, a single identity across platforms is more authentic; helping to create a trustworthy and consistent image in the world of business.
Watch the SlideShare below for tips on how to get started with building an effective and authentic online professional profile. According to Neil Nyman (2014), because of the high volume of applications, you now have just ten seconds to wow a recruiter and social media might just help you to stand out.
LinkedIn launched in 2003 and is now the major professional networking online platform, connecting millions of individuals across the world (Carruthers, 2012). It has a distinctly different culture to other social networking platforms and is a useful way of letting people see a professional representation of you (Bowes, 2013). Users can publish their CV, link with others who have similar interests and explore career paths. Watch the clip below (1:20 to 2:21) to hear how it works from a LinkedIn Engineer.
As with most online services you have to pay for the optimum service and upgrades. However, LinkedIn is not just a valuable tool for securing a job but can also be important for a successful career; it forms a marketing tool to help you sell yourself to potential clients (Henley, 2014).
‘people and brands are sort of blending’ (Weiss, 2013).
I find Weiss’ analogy of the ‘personal brand’ fascinating as I am interested in all things marketing. Personally, I have realised that I need to set up a LinkedIn profile as a matter of urgency and will be applying my learnings to this process.
Differentiation and authentication emerge as key to a successful online professional profile. What it comes down to is promoting what you do best in the right places.
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Bowes, P. (2013). Using social media to find a new job. BBC News.
Carruthers, R. (2012). Managing your digital footprint. Career Destinations, University of Southampton.
Henley, M. (2014). How to Create a Killer LinkedIn Profile. The Effective Marketing Company.
Jobvite (2014). Social Recruiting Survey 2014.
Nyman, N. (2014). I’ll tweet you my job spec if you snap me your CV. Web Science MOOC.
Nyman, N. (2014) Let’s get LinkedIn. Neil’s Recruitment Co.
Ronson, J. (2015). How one stupid tweet blew up Justine Sacco’s life. The New York Times Magazine.
Tapscott, D. (2014). Five ways talent management must change. World Economic Forum.
TheEmployable (2014). How blogging can get you a job. TheEmployable.
Weiss, M. (2013). Job hunting: How to promote yourself online. BBC News.
White, M. (2016). The 9 Things Your Online Professional Profile Must Have. time.com.
Featured Image: Self-produced using Canva. Photo credit to Pexels.
Figure 1: Screen capture of page 7 of the Jobvite Social Recruiting Survey, 2014.
Figure 2: Self-produced using Microsoft PowerPoint and SlideShare. Photo credit to Pexels.